We have this self-imposed limitation of one-deal-a-day that we think is important. The reason we’ve stuck with this one-deal-a-day model is just the focus. It puts the merchant in the spotlight and makes it feel really special. It makes a really simple yes/no decision for consumers. I think it’s one of the things that differentiates us from all the coupon and deal sites that came before where it was just this list of deals and it’s overwhelming and everything feels cheap.
- Andrew Mason, Groupon, Founder on Charlie Rose…
Something to consider when making your own deals. It is contrary to a Gilt or Woot.com when it comes to how to position and offer a deal. Both of these sites offer many products and multiple offers a day. But both our destinations. A lot of multiple visits per day.
I think a Call to Action is always the most important focus of these offers in general. All of these sites use short periods of time to cause the sale.