Memorial Day is a Good Time to Sell!
When I worked at Ford Motor Company, I spent the better part of the May I use to prepare for Memorial Day Sales. We really put a lot of time into getting a solid Memorial Day sale going. It really marked the middle part of our year.
Memorial Day sales are a very effective promotional time. In fact Marketing Profs just published some research proving how effective Memorial Day is over almost every other Holiday time.
- Lower competition
- End of School year
- Taxes are Submitted
- Dedicated Weekend
Lower competition, less companies prepare or leverage a Memorial Day Sale. With this lower competition, you get a chance to cut through the clutter.
End of School Year
To many families the end of the school year is the preparation time for the summer. I have seen many promotions increase sales in volume and items because customers are looking for deals to prepare for their summer.
April 15th was a month ago, so a lot of people feel richer and want to spend some of that money or feel more comfortable spending a little more.
Memorial Day gains a Monday for people to shop when they might not normally be ready to purchase. The extra day on a dedicated day of the week (Monday).
You still have time to build and send a promotion this weekend!
To Greater Success,