Promoting Your E-Commerce Website: 7 Strategies

by April on February 25, 2011

If you own an e-commerce website, it is imperative to plan and implement an effective marketing strategy that will generate leads and increase sales conversions. As you may know, there are many different online marketing strategies that could help your e-commerce website generate sales. Of the many varieties of strategies, the 7 methods below are highly- recommended when developing your e-commerce promotions strategy.

  1. PR for e-commerce sites.PR: PR, or Public Relations, is about getting online resources, including blogs, e-zines, and websites, to tell their readers about you. By getting these sites to post information and content about you, it will lead consumers to your website through back-links. Article marketing is another form of PR. You will need to create unique and informative content for article marketing to be effective for your e-commerce site.

  2. Referrals for e-commerce sites.Referrals: Referrals are one of the best forms of advertising available. Make sure to keep your customers happy and they will be eager to tell their friends and colleagues about you! Consider offering incentives to your current customers for their referrals and ensure that you make it easy for them to spread the word; one way to do this is to have an easy-to-use system that allows customers to email friends directly through your website.

  3. Daily Deal Promotions: Daily deal promotions are quickly growing in popularity. An increasing number of consumers are becoming more price-conscious and are eager to get a good deal whenever they can. Use of effective daily deal software like Dealy to create and schedule daily deals to be posted on deal of the day websites and social media platforms makes it very simple to reach out to the masses.

  4. Banner ads for e-commerce sites.Banner Ads: We all know first-impressions are important. Create attractive, high-quality promotional banners to run on targeted websites. Take your time to research what websites are likely to draw a similar customer-base and don’t hesitate to try out several different sites or messages. Experiment!

  5. Affiliate programs for e-commerce sites.Affiliate Programs: Look into exchanging advertising or offering a small commission fee to related businesses that are willing to advertise for you on their website. When you are involved in affiliate-marketing, it is important to choose well-known and frequently-visited sites that are in some way related with the type of products you offer. For example, if you are a bakery specializing in wedding cake, it would be beneficial to have a wedding planner or wedding photographer advertise for you on their site.

  6. Contests: Who doesn’t enjoying the feeling of winning a cool, free prize? Create a contest or hold a monthly-drawing. Offer an attractive prize and you will find that the entries will roll in. Not only have you generated traffic to your website by those interested in entering the contest, but you will acquire contact information through the drawing entries for possible new leads and remarketing offers.

  7. SEO for e-commerce sites.Search Engine Optimization: The key to increasing traffic is to increase your online visibility by ranking high in search engine results. The majority of shoppers choose to click on a result from the first-page of results, so don’t hesitate to put in the extra effort to assure that you are among those results. Use the basic strategies of targeting keywords, inserting meta tags, and developing creative content.

Being an online entrepreneur is difficult, especially if you do not know how to utilize e-commerce promotions effectively. Implement some or all of these methods in your marketing approach to see what combination of strategies work best for your company.

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